How To: Find YOUR Optimal Bluesky Scheduling Times

May 20, 2025

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Finding the best time to post on most social platforms is as easy as popping over to the platforms analytics section. As Bluesky does not offer that, nor does it seem to be in the works, we are stuck looking to third party tools. Thankfully, I have found Bsky Hub for scheduling my bluesky account. It is a free engagement and analytic tracking site for Bluesky. I have both my Creators Spicy Tea and AlleyRope accounts linked and use the below method to find my best posting times every time I go to schedule posts for Bluesky, which is about once a month.

Meet BskyHub.com

How do they know the numbers if Bluesky doesn’t post them?

This is a fantastic question. If Bluesky doesn’t share impression numbers, how on earth can a third party tools know? They touch on that here stating:

“In short: we’ve updated the formula used to estimate impressions based on live data, specific knowledge of Bluesky and a conservative estimate to show the lower end of what impressions likely are.

Keep in mind that engagement patterns also vary widely by post, timing, and audience. While we aim for accuracy at a macro level, actual impressions per posts likely vary by quite a margin. Our goal is to create an educational metric to provide fuller context on post performance“

What does Bsky Hub provide?

The site does offer base analytics via interactive charting on their site such as:

Basic information for custom date ranges on account insight such as
- Follower growth
- Follows activity
- Posting activity
Basic post activity for custom date ranges including
- Likes
- Replies
- Reposts
- Quotes
Your engagement rate which they find using the below formula:
- “Total engagement ÷ follower count. Follower count is taken at the time of posting or the closest known date.“

How to Use Bsky Hub for Scheduling Bluesky for Optimal Reach

Implementing multiple tools:

Though those interactive charts are incredibly great to help visualize your growth and your account activity, it’s not as easy to analyze the raw data that way. So we need to actually get that raw data from this site, and then we will be uploading that into a bot for fast and accurate analysis. But first, let’s look at step by step how to export the data you need to best find your optimal posting schedule.

Exporting the data

First click where it says ‘Export Data’ by hitting the blue button at the top of the page.
Once that page opens, you’re going to skip the section that says ‘Accounts’, and you’re going to go down to the bottom section of that page that is titled ‘Post Activity’
Set up your export date ranges and fields:
1. Keep your date range no less than 1 month and no more than 3 months. The platform itself is growing and changing quite rapidly, so going back further than 3 months could end up displaying and skewing your data to trends and behaviors that are no longer prevalent. Exporting your data for less than one month could lead to getting too small of a sample size to get a truly accurate view of your metrics.
2. The following fields are the ones that I always export when scheduling. There are others available, but these are the ones I have found help my bot to better outline an action plan for me:
  1. Date (required)
  2. Type (optional, export this data as well if you want to see what type of post is performing better overall)
  3. Likes (required metric)
  4. Replies (required metric)
  5. Repost (required metric)
  6. Quotes (required metric)
  7. Estimated impressions (this can be seen as an optional metric as the third party is the one calculating this. Don’t trust that number? Keep this out and go based on engagement alone!)
Export data as a CSV.

Using AI for Data Analysis

Once you have all of that data combined and ready to go in that CSV The Next step you’re going to do is go to your bot of choice. This is whatever AI or bought that you generally use for your data analysis. Don’t have one? Don’t blame you. I personally made my own because I am such a data hoe. Making your own AI chat bot is WILDLY easy. Read or watch how here! But, if you don’t want to make your own, don’t blame you, you can use the second one I made for anyone’s use without my direct business information. The Creators Spicy Growth Strategist is a fantastic resource for this. For all examples in this resource, I utilized that bot. Don’t trust that either? No worries! Simply plug it into Chat GPT or even use a data analysis focused GPT.

The Perfect Prompt for Making Scheduling Bluesky Simple

Once you have your data in that CSV and you have chosen the bot that you are going to use to process your data, input the following prompt, upload your document to the same prompt, and shoot it off. Then let the robot work it’s brain so you don’t have to!

Prompt:

“I’m providing you with a table of data that includes post-metrics and engagement analytics from my last ____ months of social promotion posts on BlueSky.

The dataset includes the following columns (or equivalent):

Date and time of post (timestamp)

Day of the week

Post type (e.g., image, text, video, etc)

Engagement metrics (e.g., likes, reposts, replies, quotes, estimated impressions)

I want you to:
1. Analyze the data to determine:

The best times of day to post, broken down by each day of the week

The best days of the week to post overall

Which post types perform best in terms of engagement

2. Generate visualizations, including:

A heat map showing engagement levels by hour of day vs. day of week

A bar chart or ranking of post types by average engagement

Any other visual insights that will help improve my posting strategy

3. Provide insightful commentary and specific recommendations based on the analysis, such as:

Optimal posting schedule

Content strategy refinement based on post-type performance

Any anomalies or unique findings worth testing further

Format your output with clear sections and titles, and present the data in a way that is easy to act on. Ensure that all times given are provided in my local time zone which is ___. For the written response I want it in outline format. I want all visualizations and responses to also be shown within chat and not have to be downloaded.”

Output and Putting It Into Action

I used that exact prompt, the specific steps lined out above and received the following output which I then decide my best time of day and days of week to be posting my content:

Were I to be about to start scheduling, looking at this data I would make the following posting schedule:

Sunday: Either skip, or do a text post at 1 pm. I would do a text post this day since it’s my least engaging post type, so it makes sense to put it on the day with the least engagement.
Monday: Image post at 8 pm, likely one at 2 pm as well to capitalize on a busy engagement day.
Tuesday: Video post at 12-1 pm. I would do my video post this day because Tuesday is not a high performing day, but we still want that profile variability in what we post. So we want video we want text we want images. So we might as well use lesser performing post types unless they’re performing days.
Wednesday: this would definitely be another image post at either 7:00 or 10:00 a.m. Since it is such a lower performing day I would only do one post that day.
Thursday: this would be another image post at 12:00 p.m. I would do another image here because even though it’s listed as number four on my rank of days of week to post, I still want to try and capitalize as much as I can.
Friday: since this is my second best day of the week based on overall engagement I would post both at 8:00 a.m. and at 12:00 a.m. with my top performing post type which is image post.
Saturday: Post an image post at 11 am. This is my best day of week over all the post and I want to post my top performing post type.

Final Thoughts

I compared this data, which was from my last 3 months of posting, to the same exact metrics that I found using the same exact method from 3 months prior to before I began using this method of finding my customized to me optimal posting time. Y’all timing matters on every platform and blue sky is no different. Once implementing this strategy my general engagement has gone up 6.8 times! This is a free, fairly easy, very actionable process that we can each decide to take to optimize our Blue sky presence so we are not wasting our time, we are reaching our audiences, and we are getting those views that lead to conversions!

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