The importance of CRMs in content creation

CRMs: Why Adult Creators Need To Be Using Them!

CRMs, or Customer Relationship Management Systems are tools used to organize, manage an track client interactions. These systems are used in every single industry and are especially important in industries that emphasize custom experiences, like adult content. A CRMs can be anything from notion boards, to scribbled down notes. We all know I use my Client and Order Tracker for my records. This resource we are going to review why having CRMs is so important and the information you can clean from using the Client and Order Tracker or similar.


Client Management

Experience Customization

In adult content creation repeat clients are created by customized and reliable experiences. If you can provide a client with a completely exclusive customized experience from start to finish, they won’t feel the need to look elsewhere. According to my client and order trackers data, 48% of my clients become repeat clients with the average amount of orders per client to be 6. Just as in any business building a repeat client base is critical to long-term success. I have personally found that building that connection is crucial, and that connection can be best built with information and having that information on hand when a client comes to you. If a client tells me their name, I’m able to remember it, if they tell me they have a specific work schedule they need to get around I’m able to know that off the top of my head too. If I know they have something big going on in their life I’m able to check in with them and see how that’s going. And you know, exceptionally more selfishly, if I know they have a pet I’m able to beg to be spammed by pictures, or other connection building conversation pieces like this. It also helps protect their privacy. If they need excessive discretion I’m able to note that down and protect them in that way as well.

How many times have you had a client show up with a cleared chat say something to the tune of ‘Do you remember me?’ Or, how many times have you had a client re-appear from the void after months and months and simply say they want ‘the same as last time’? Too. Many. Times. I don’t even flinch anymore when this happens. I just pull up my tracker and start searching. To identify who a mystery client might be, or to refresh myself on my clients preferences I just have to CTL+F and their username, or any other identifying details.

Once I have that I can filter only their orders using the built-in filter. Looking at all of their orders in one place gives me a few huge advantages. I don’t need to ask redundant questions, such as payment platform or main fetish, again and again. If they have shared private details about themselves such as a specific pet name they prefer to be called, I know it and will be able to remember regardless of breaks between orders. Also I use this information to make sure their sessions maintain their main preferences, but I can change up the finer details and keep the sessions from becoming repetitive.

Identifying Top Spenders

Gamification is a fantastic method to implement in sales strategies. If you don’t want to go full into the spiral of gamification it’s still a fantastic idea to reward your top supporters. My own motto is I will support those who support me. What I do is I run my client and order tracker and I identify my top spenders every 3 months. Once I have that information I then will actively go out of my way to spend more time, send more video messages, voice messages, good mornings, quick pictures, things like that as ways to say thank you.

To identify my top spending clients I connect or upload my client tracker to my GPT that I built, and I input the following prompt:

You are a data analysis assistant. I am uploading a file named “(client and order tracker)”. Please focus only on the sheet labeled “Orders”.

From this sheet, extract the following insights:

1. Top 10 clients by total number of orders within the last 3 months — rank them by frequency.

2. Top 10 clients by total revenue within the last 3 months — rank them by total amount spent.

3. For each of the top clients, return:

– Client Name

– Total Number of Orders

– Total Revenue

– Average Order Value

Output the results in a clean, readable outline. If client names are inconsistent (e.g., misspelled or duplicated), try to consolidate them appropriately. If date ranges are available, assume all-time totals unless specified. If any assumptions must be made based on the data structure, explain them briefly.”

Tracking Off Platform Subscriptions For Renewals

My little telegram channel just celebrated It’s 2-year anniversary. It is currently sitting with around 75 subscribers, and if you know anything about telegram channels, you know that they don’t automatically renew their own subscriptions. I have to manually track when my clients renewal is due, when I reminded them, and when they either renewed or canceled. Because I am not doing my subscription based platform on any pre-made adult content platform, I need to have solid and clear CRMs to track all of that info. My client and order tracker does that for me and I love her. It is as simple as clicking a validation that says paid or unpaid! This keeps me from guessing who needs to renew, how long they subscribe for, or any of those questions that could lead to you missing out on payment from your clients and your subscribers.

Loss of Account Protection

Losing an account for adult content creators can easily mean losing access to a huge portion of our client base. When my Reddit account went down in December however I did not even flinch. Because I already had all of the usernames pre-written down with notes on what kind of content they liked and what they had ordered in the past, with all of their preferences. So when I lost access to all of those chats it was not the end of the world. I had all the information I needed to be able to slowly but surely rebuild those connections from a new account. If my telegram account goes down It could mean the end of my business. Except I have taken the steps necessary to protect access to my client base through my client and order tracker. I already have their username and display name written down alongside their age verification, so if that ever does happen, it would take no more than a half a hiccup and a few days to get everything back to where it was.

Every business in every industry is utilizing a CRM for this exact reason. It only makes sense that we have our client information written in a safe and protected space so that we can gain access to it in the case of the worst scenario.


Sales Analysis

Identify Top Sales Category

Identifying your top sales category is a fantastic strategy to start being able to implement some sales psychology. If you know specifically which category of sale you provide and which is selling best, you’ll know which to push harder, what ways to best set up your menu and your comment menus, and it can even let you know when it’s time to let a sales category or service go If it is not bringing you in any money.

To identify my top sales category I use the following prompt after uploading or connecting my client and order tracker to my GPT I created for myself.

“You are a data analysis expert. I have uploaded a spreadsheet that includes a sheet named orders. On this sheet is a column labeled Order Category, along with columns for Date and Amount Paid. Please provide the following insights using only the values listed in the Order Category column (no assumptions or combinations with other columns):

Order Category Rankings (All-Time):

  • Rank all unique values from the Order Category column by total number of orders (most to least).
  • Rank them again by total revenue generated (highest to lowest), using the Amount Paid column.

Order Category Rankings (Last 3 Months Only):

  • Repeat both rankings above, but only using data from the last 3 full calendar months based on the Date column.
  • Clearly state the date range used.

Important Instructions:

Do not create or group custom categories. Only use values exactly as they appear in the Order Category column.

If there are inconsistencies like capitalization differences (e.g., ‘Panty only’ vs. ‘Panty Only’), treat them as distinct entries unless instructed otherwise.

If revenue or date data is missing for any entry, exclude it from that part of the analysis and make a note of it.

Output format:

Use clean outline formatting. Separate sections for All-Time and Last 3 Months. Each category should show: Category Name, Number of Orders, and Total Revenue.

This will usually output something similar to below, and based on this information I will then decide which of my services to push a bit harder than others. (trigger warning on the image below: contains direct financial mentions.)

Identifying Sale Trends From CRMs

There are a million more trends that you can analyze and lean insight from and make data driven decisions based on with the proper CRMs. Using my client and order tracker I analyze the following different bits and pieces of data to get a better perspective on how my business is operating:

  1. What is the average order value for each of my top 10 clients?”
  2. “What percentage of clients have made more than one purchase?”
  3. “Among repeat clients, what is the average time between their orders?”
  4. Which order categories have the highest average price per order?
  5. “Which order categories are increasing or decreasing in popularity month to month?”
  6. Rank contact platforms by number of sales and revenue.”
  7. “Rank payment methods by number of sales and total revenue.”
  8. “Which payment method is most used by my top 10 clients?”
  9. “What are the most frequent keywords in ‘Order Details’?”
  10. “Are high-priced sales more common on weekends or weekdays?”
  11. “What categories sold best during holiday weekends?”
  12. “Compare revenue for each quarter (Q1–Q4). Which quarter is strongest?”
  13. “Which order categories peak in different seasons? For example, is GFE more popular in winter?”
  14. “Did average order value increase during any holiday weeks?”
  15. “Based on historical holiday trends, what holiday seasons are likely to perform better in terms of revenue?”

There is so so much more that you could ask. These are just a couple concepts and ideas of data processes that I have ran to get a better concept of my business. Just looking at quarterly changes and seasonal changes and projections based on this data helps me decide what times of year I need to really push hard to get as many sales as possible to make up for any slowdowns later in the year.


Scheduling

Creating Weekly & Hourly Schedules with CRMs

I used to try and be online all the time. From when I woke up to when I went to sleep I was trying to be online and available for potential clients. This ended up leading to so much downtime consisting of me sitting around posting ads and getting frustrated that nobody was responding. That pattern led to me riding the burnout drain repeatedly.

Now I go online only when I know I have a statistically higher chance of catching leads and sales. I find the best times of day and days of week to go online by following these steps:

  1. Export a CSV of the orders tab where I log all my sales data including amounts, day of week, time of sale etc.
  2. Upload it to my GPT I specifically created for my business. If ya don’t have your own, you can use Creators Spicy Growth Strategist or any bot you would like that can process data.
  3. Input the following prompt:

You are a data analyst tasked with discovering the most effective time blocks for sales activity based on a dataset I will provide. Your objective is to produce actionable insights — not numeric scores, not full hour-by-hour breakdowns.

Instructions:

1. Rank Days of the Week (from best to worst):

   – Analyze and list the days of the week from highest-performing to lowest, using:

     – Total number of sales

     – Total revenue

   – Present findings in a short outline format (e.g., “1. Friday – highest volume and highest average order value”).

2. Best Hours of the Day (Per Day of Week):

   – Identify the specific hour blocks (e.g., 9–11am, 1–3pm, etc.) that consistently result in strong performance.

   – Use both number of sales and revenue to guide your selection

   – Provide:

     – A clear list of top-performing time blocks

     – For each block, explain why it is high-performing (e.g., “earned the highest revenue on average”).

   – You may group hours into reasonable ranges (e.g., 2 or 5-hour blocks) if patterns suggest it.

3. Optional Patterns (if evident):

   – Briefly mention any obvious trends, such as “early mornings tend to underperform” or “sales spike after 5pm on Fridays”.

Formatting:

– Use a clean outline structure (1, 2, 2.1, 2.2, 3…)

– Do not use tables or raw data dumps

– Focus on overall insights and recommended working hours, not granular metrics.

4. This will output something similar to below (following output based on data most recent as of early June 2025.)

5. Then I will ask it to create a seven day working schedule using the following prompt:

“You previously analyzed my sales data to identify which days of the week and time blocks generate the highest sales and earnings. Now, using those insights, I want you to design a 7-day work schedule.

Constraints:

* Each day should total approximately 8 working hours.

* Work periods must be no shorter than 3 continuous hours.

* Large gaps between work blocks are acceptable if supported by the data.

* The schedule should prioritize time blocks with historically high sales or earnings, as identified from the data analysis.

* Clearly specify start and end times for each block and the total daily hours.

Deliver the schedule in a clean, easy-to-read format (e.g., table or list), and briefly explain the rationale behind the scheduling decisions.”

6. Based on the output (which will resemble below) I will schedule my time to be online with clients at those times and my content creation around it.


Final Thoughts on CRMS

If there’s one thing I want to leave you with, it’s this. The difference between having an adult content side hustle and building a real long term adult content business is your back-end systems. And your CRM is the core of that.

You can be talented, creative, and connect like no one else. But if you’re guessing which client paid what, chasing down missed renewals, or trying to remember who ordered what without notes, that is not sustainable. That is where burnout creeps in. That is where money gets lost and loyal clients quietly disappear.

We are not just selling content. We are selling experience. We are selling personalization and memories and moments that stick with someone. That only works if you actually remember those moments. A CRM lets you hold on to the small details that make someone feel important. Their name. Their preferences. Their schedule. What they ordered before. What they liked. Even what kind of day they were having last time. That is what builds retention.

My Client and Order Tracker is where I keep all of that. It protects my business and makes it easier to be present and strategic. Whether you use that for a CRMs or create your own, the important thing is that you start using something. Anything is better than just guessing and hoping you remember.

CRMs are not some big corporate thing. They are for us. For creators who want to stay in this game long term, grow, and deliver something unforgettable. And that kind of consistency is what sets you apart.

Adult Content Client and Order Tracker

$10.99 $10.99

The Creator’s Spicy Tea Client & Order Tracker is a customizable Excel spreadsheet, with a link to Google sheets, designed for content creators, especially in the adult industry, to streamline client and order management. With dedicated sheets for client details, order tracking, off-platform subscribers, and dropdown menus for consistent data entry, this tool helps creators stay organized, manage subscriptions and payments, and identify growth opportunities, allowing them to focus on scaling their business.


© 2025 Creators Spicy Tea

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Creators Spicy Tea with appropriate and specific direction to the original content.


Comments

Have a Question or Comment? Join the Conversation!